Home arrow Technologies arrow Italy, Spain and Sweden Lead Strong Consumer Demand for Unlicensed Mobile Access (UMA) Services Thursday, 28 August 2008
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Italy, Spain and Sweden Lead Strong Consumer Demand for Unlicensed Mobile Access (UMA) Services PDF Print E-mail
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Written by Kory Mohr   
Wednesday, 03 August 2005
BASINGSTOKE, U.K., Aug. 3 /PRNewswire-FirstCall/ -- A survey commissioned by Motorola, Inc. has confirmed strong consumer demand for Unlicensed Mobile Access (UMA)-enabled services across key European territories, with Italy, Spain and Sweden the most enthusiastic nations in terms of acceptance and potential take-up.

The online survey, conducted by BrainJuicer, which targeted 1,000 consumers in each of six leading European markets -- Germany, France, Italy, Spain, Sweden and the United Kingdom -- concludes that a UMA-enabled service would be positively received.



The results showed that the cost of any potential UMA converged service has a major impact on a consumer's possible adoption of the service. If mobile calls in the home were priced the same as fixed line calls then over 50 per cent of respondents said they would be likely to sign up to a UMA service within 12 months.

Of the respondents who would probably buy the service, a third would make most or all of their calls at home on their mobile.

A significant number of respondents also stated that the need to install broadband or switch suppliers would not be a barrier to adopting UMA services. Overall, only 17 per cent would definitely or probably not switch mobile supplier, just 22 per cent would be unwilling to switch fixed line operator while only a quarter would want to avoid changing their broadband provider.

Margaret Rice-Jones, corporate vice president and region management, Motorola Networks EMEA comments: "This research clearly demonstrates that the European market is ready to embrace UMA-enabled services, which in turn has considerable implications for Motorola's vision of Seamless Mobility. Motorola's consistent investment in technology infrastructure, mobile devices and R&D means we are in a leading position to offer a seamless and complete fixed mobile convergence experience. I look forward to working with all our operator customers and continuing to offer new integrated solutions, based on UMA and future IP Multimedia Subsystem (IMS) architectures, to meet the requirements of consumers in the European marketplace."


 
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