BASINGSTOKE, U.K., Aug. 3 /PRNewswire-FirstCall/ -- A survey commissioned
by Motorola, Inc. has confirmed strong consumer demand for
Unlicensed Mobile Access (UMA)-enabled services across key European
territories, with Italy, Spain and Sweden the most enthusiastic nations in
terms of acceptance and potential take-up.The online survey, conducted by BrainJuicer, which targeted 1,000
consumers in each of six leading European markets -- Germany, France, Italy,
Spain, Sweden and the United Kingdom -- concludes that a UMA-enabled service
would be positively received.
The results showed that the cost of any potential UMA converged service
has a major impact on a consumer's possible adoption of the service. If
mobile calls in the home were priced the same as fixed line calls then over
50 per cent of respondents said they would be likely to sign up to a UMA
service within 12 months. Of the respondents who would probably buy the service, a third would make
most or all of their calls at home on their mobile. A significant number of respondents also stated that the need to install
broadband or switch suppliers would not be a barrier to adopting UMA services.
Overall, only 17 per cent would definitely or probably not switch mobile
supplier, just 22 per cent would be unwilling to switch fixed line operator
while only a quarter would want to avoid changing their broadband provider. Margaret Rice-Jones, corporate vice president and region management,
Motorola Networks EMEA comments: "This research clearly demonstrates that the
European market is ready to embrace UMA-enabled services, which in turn has
considerable implications for Motorola's vision of Seamless Mobility.
Motorola's consistent investment in technology infrastructure, mobile devices
and R&D means we are in a leading position to offer a seamless and complete
fixed mobile convergence experience. I look forward to working with all our
operator customers and continuing to offer new integrated solutions, based on
UMA and future IP Multimedia Subsystem (IMS) architectures, to meet the
requirements of consumers in the European marketplace." |