From the New York Times:
YEARS ago, our futuristic fantasies involved robot butlers, video
wristwatches and flying cars. These days, we would be happy to have a
cellphone with no dead spots, e-mail without spam and the ability to
watch any TV show, anytime we want it. Actually, they are
making progress on that last item. A company called Akimbo has a
tantalizing idea. What if you had a TiVo-like set-top box, complete
with a hard drive that could hold 200 hours of video - but instead of
recording live broadcasts, you could tap into an enormous library of
shows, stored on the Internet, and watch them whenever you liked?
It's
a great concept. TV executives would benefit, because they would gain a
meaningful afterlife for all the shows they have spent millions to
produce - and then broadcast only once. You would benefit, too, because
if you missed some episode of "Desperate Housewives" or "The Amazing
Race," you could just hop over to your set-top box and download away.
It would be like the video-swapping made possible today by software
like BitTorrent, but the service would be legal.Unfortunately,
Akimbo can offer only what the networks and cable channels are willing
to contribute. And these days, just hearing the phrase "Internet
downloads" generally sends television executives into paranoid fits. As
a result, the Akimbo library is so puny and overpriced that the
enterprise is interesting only as a "what not to do" case study.
The Akimbo box ($200, but on sale at Akimbo.com
for $100 until June 30) is a VCR-size unit with an 80-gigabyte hard
drive. It requires a high-speed Internet connection, either wired
(Ethernet) or wireless (with a specific Linksys U.S.B. adapter).
You connect the Akimbo box to your TV, using standard
red-white-yellow RCA cables or, for slightly better color, an S-Video
cable (not included). Activating your account involves a few minutes in
front of the TV, another few at a Web site and a few more in front of
the TV. The Akimbo downloading service, without which the box is
useless, costs $10 a month or a one-time $170 fee. Now for the moment of truth: using the remote control, you peruse the library of 2,000 programs available for downloading. And
then reality slaps you hard: Akimbo's library is laughable. As Akimbo's
Web site puts it, the list includes AdvenTV, "the first on- demand
Turkish station in the U.S."; Veg TV, "vegetarian cooking instruction";
and Skyworks, "helicopter flights over the most spectacular landscapes
of Britain." Here is the entire list of sports categories: Billiards, Extreme Sports, Golf, Martial Arts, Documentaries and Yachting. You
will not find "Desperate Housewives," "The Amazing Race" or any other
network show. The catalog largely consists of shows from no-name
networks, productions from overseas networks and even short video clips
that can already be seen free on the Web. Some cable networks
have contributed material, including Turner Classic Movies, CNN,
A&E, Cartoon Network, Food Network, the BBC and National
Geographic. The selection is limited to a few series from each network,
but at least they are not Turkish sitcoms. But that is not even
the worst of it. If you drill down far enough into the menus to arrive
at the description page for a certain show, you often come upon the
chilling words: "$2.99 (30-day viewing period)." That's right:
not only do you pay for the Akimbo box and its monthly $10 fee to get
no-name shows, you also have to pay per show. And even then, the show
you buy will erase itself after a month! This is piracy paranoia
run amok. It's insane to think that anyone would pay so much for cheesy
cable reruns and oddities like three-minute how-to videos for new
mothers. To make matters worse, the rental terms are different
for every show. Some are free. (Akimbo says 40 percent are free, but
that tally includes movie trailers, video blogs, two-minute CNN
snippets and other free stuff from the Web.) The rest cost 50 cents to
$5; pornographic movies are $10 (parental controls are available). Some
stay on your hard drive forever, some self-destruct after 7 or 30 days,
and some give you only a two-day window to watch.
Some channels charge per month rather than per show. For example,
you can pay $2 a month for a channel dedicated to Latin culture, $10
for an all-boxing channel or $13 a month for a children's science
channel. Some of this is not Akimbo's fault. It desperately
needs material for its catalog, so it has to comply with what the
networks demand. (This flailing, of course, is exactly what the
music-downloading business did before Apple broke through the chaos,
set the price standard at 99 cents a song and included a
copy-protection system. Where's Steve Jobs when you need him?) But some
of Akimbo's failings are all its own. Downloading to the Akimbo
box usually takes at least as long as the show itself, and you can't
begin watching until the show is fully downloaded, so it's not exactly
video-on-demand. (The speed of your Internet connection drops during
downloading, so it's best to stick to tasks like reading and sending
e-mail.) The box stores video in Windows Media Player format,
which freezes and drifts out of audio sync from time to time. The box
takes about 8 to 12 seconds to begin playing any show. Nothing happens
until several seconds after you press Rewind or Fast Forward, and
there's only one speed: Excruciatingly Slow. Fast-forwarding 30
minutes into a show takes two and a half minutes. But that's warp speed
compared with rewinding, which is not even half that fast - and
sometimes crashes the machine, shutting it down. You pine for the days
when you could rewind tape by hand. There are also some subtle
bait-and-switch tactics. For example, you have to drill down four
screens deep before discovering that a show requires a fee or a monthly
membership, or is only two minutes long. And despite Akimbo's
claim to be "the first digital quality video-on-demand service over the
Internet," the video quality is erratic. None of it is high-definition,
none of it looks as good as a DVD, and some of it has the blockiness
and pixellation of a Web cam. One children's series is so obviously a
transfer from a VHS cassette, you can actually see the white streaks of
the VCR's dirty heads. Then there are the poor design decisions,
like a remote with no illumination and listing screens so small that
they cannot show the full names of shows and their descriptions. In short, Akimbo is a train wreck. But there are a few points of light.
The box is very quiet. You cannot transfer any of your shows to a
computer but you can copy them to a VCR or a DVD recorder's analog
inputs. And there are some offbeat gems of programs among the chaff. The
other good news is that Akimbo is well aware of its problems. "We don't
tell everyone to buy it," said Steve Shannon, the company's founder.
"We say, try it out; we offer a 30-day money-back guarantee. It's meant
to appeal to people who have an interest in a particular channel. If
you're really into billiards, you might want this thing." Later
this year, the company intends to replace the box's current operating
system with one that will offer faster (and multiple-speed) rewinding
and fast-forwarding. Akimbo also says that it is talking to several
movie studios about offering reasonably current movies. (They'll be
available 30 days after their release to video stores.) The
company also hopes to add year-old network shows eventually, but don't
expect current mainstream fare. "The big networks don't want to
experiment," Mr. Shannon said. If Akimbo can fix the problems
and, more important, bring its partners to their senses on pricing and
time limits, maybe there's hope. But in its current
incarnation, Akimbo will not win any awards for value or selection. On
the other hand, it might just walk away with High-Tech Turkey of the
Year.
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