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Written by Ken DiPietro
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Tuesday, 05 April 2005 |
As quoted from this article:
"What’s
stalling broadband deployment is a mismatch between the capabilities of
the broadband infrastructure and the desires of broadband users. The
way in which broadband providers deliver and bill for connectivity—a
set monthly price for a specified amount of bandwidth regardless of how
much of that bandwidth is used—sets the stage for a revenue model that
financially penalizes providers who roll out bandwidth-hungry
multimedia services. There is simply no incentive for providers to roll
out services that consume more bandwidth because no additional revenue
is tied to those services."
For those of us in the industry, this is a very important article with
very complete and concise detailing of many of the issues we should all
be watching. This message isn't something we can just put our fingers
in our ears and sing. "La La La, I can't hear you." any longer. We are
a part of this problem, we supply the pipe and we are not meeting the
potential that our clients are now starting to demand.
This is
not a situation of, "They don't want to pay for it." because they
don't, they want broadband to be delivered at a reasonable cost - not
an arm, leg and their first born. If we can't supply it at the price
they are looking to pay you can bet your future (and may of us
literally are) that someone else will. It doesn't matter if they do it
because they have more money that us, or because they spend more money
on lobbyists than we do or even if they don't play fair, this is
business - BIG BUSINESS - and if we want to play, we need to step up to
the plate and meet these demands.
As Jon Price put it in his excellent commentary,
it is time for us to grow up. I would add, we need to understand the
nature of our market better, find ways of connecting are far greater
speeds at significantly lower costs and push the manufacturers to
supply us with radios that deliver more throughput. |
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